CONFIDENTIAL · DRAFT
COMPLETE STRATEGIC BUNDLE · v2.0

Red Chili × NTT Groups

Five integrated initiatives. Five multi-stakeholder ERP demos. Five standalone detail decks. Master pitch + cost book + operations manual + marketing strategy + franchise public site.

PREPARED FOR
Dr. Sharouz Khan
Owner — Red Chili Group
PREPARED BY
Mohammad Shakil
Partner & Groups CEO, NTT Groups
TECHNOLOGY PARTNER
Vivid Verse Global (UK)
vividverseglobal.com
DATE
May 2026
Version 2.0 Complete

The Complete Bundle

Everything assembled across this engagement.

5
INITIATIVES
5
ERP DEMOS
7
DECKS
2
DOCUMENTS
1
PUBLIC SITE
558
FORMULAS
WORKING ASSUMPTION: All figures are working estimates pending Dr. Khan's actual P&L data. The +21% revenue lift comes from VVG's pilot proposal — not guaranteed for Red Chili until 60-90 day pilot proves it.

Five Initiatives, Sequenced

01 · MONTH 0-3

Smart Dynamic Menu

VVG-built · Proven model

+21% conservative revenue lift. The first proof. The gate to everything else.

Detail Deck →
02 · MONTH 2-6

E-Catering Platform

Embassies · Corporate · Weddings

End-to-end orchestration. New revenue stream targeting Riyadh's Diplomatic Quarter and KAFD.

Detail Deck →
03 · MONTH 4-9

Royalty Club + WBC

Pre-paid wallet · QR membership

Three tiers. Drives repeat visits. WBC Lounge in Phase 2 only after gates met.

Detail Deck →
04 · MONTH 12-24

Global Franchise

Family · Express · Snack · Tea

Four sub-brands. Asset-light scale — only after Saudi flagship proves it.

Detail Deck →
05 · MONTH 36+

Stake Sale / IPO

Long horizon · Conditional

Path A (stake sale) Year 4-5. Path B (Tadawul Nomu) Year 5-7.

Detail Deck →
RECOMMENDED FIRST READ: Master Pitch Deck → Cost Book → ERP demo for the most relevant initiative. Detail decks are best sent separately to specific stakeholders (CFO gets cost book + IPO detail; Marketing gets Loyalty + Marketing Strategy; Legal gets Franchise + IPO).

Decks (7)

Master + 5 standalone initiative details + marketing strategy + VVG reference.

Master & Strategic

2 DECKS
MASTER

Strategic Partnership Pitch Deck

Audience: Dr. Khan + executive team

32-slide PowerPoint covering all five initiatives, equity scenarios A/B/C with math, partnership structure, decision gates, and 30-day actions. Read this first.

Open .pptx →
MARKETING

Social Media Marketing Strategy

Audience: Marketing team / Pixel Prism

18-slide channel strategy, content pillars, micro-influencer plan, paid social allocation, KPI framework. Aligned with SAR 720K-1M annual marketing budget.

Open .pptx →

Initiative Detail Decks

5 DECKS

15 slides each. Sendable to different stakeholders separately. Each covers: solution, problem, how it works, stakeholders, money flow, unit economics, drivers, bare-minimum scenario, key assumptions, timeline, risks, KPIs, asks, closing.

DETAIL 01

Dynamic Menu — Detail

For: Operations + VVG kickoff

The pilot is the gate. Inputs, ramp, smart pricing rules, A/B engine details, full unit economics with floor scenario.

Open .pptx →
DETAIL 02

E-Catering — Detail

For: Account Manager hire + Sales

4 tiers, capacity ramp, embassy/corporate pipeline math, account manager profile, repeat-rate economics.

Open .pptx →
DETAIL 03

Loyalty + WBC — Detail

For: Marketing Lead

3-tier mechanics, wallet float economics, WhatsApp automation flows, WBC Lounge Phase-2-only positioning.

Open .pptx →
DETAIL 04

Franchise — Detail

For: Legal + Franchise Development

Sub-brand architecture, royalty math by tier, trademark portfolio strategy, breach handling, audit framework.

Open .pptx →
DETAIL 05

IPO / Stake Sale — Detail

For: CFO + Strategic Advisors

Path A vs Path B math, Tadawul Nomu requirements, comparable company analysis, valuation framework, governance roadmap.

Open .pptx →

Reference

1 DECK
REFERENCE

VVG Pilot Proposal (Original)

Source: Vivid Verse Global UK

The original 20-slide pilot proposal from VVG that anchors Initiative 1. +21% conservative annual revenue lift methodology with Toast / McKinsey / Harvard / NRA benchmarks.

Open .pptx →

Multi-Stakeholder ERP Demos (5)

5 separate, fully-functional HTML demos. Each has login screen, role selection, role-based dashboards, real data tables, and charts.

HOW TO USE: Click any ERP. Pick a role from the role grid (Admin, Customer, Driver, etc.) and click "Sign In". Each role unlocks different modules. Demo mode — any password works. Try multiple roles per ERP to see the full picture.
ERP 01

Dynamic Menu ERP

Smart Restaurant Platform

Menu engineering, A/B testing, smart pricing, dish heatmaps, loyalty integration. The platform that drives the +21% revenue lift.

  • Admin — full menu/A-B/pricing control
  • Branch Manager — local ops, today's specials
  • Kitchen — KDS + prep + recipes
  • Customer — menu browsing + order + wallet
Open Live Demo →
ERP 02

E-Catering ERP

Multi-Stakeholder Operations Platform

Most comprehensive ERP. Pipeline management (kanban), event ops, GPS-tracked dispatch, supplier POs, customer portal.

  • Admin — group ops, finance, all events
  • Sales Manager — pipeline, quotes, accounts
  • Kitchen Lead — production scheduling
  • Driver — live trip with GPS map
  • Customer — booking, status, invoices
  • Supplier — POs, deliveries, payments
Open Live Demo →
ERP 03

Loyalty / Royalty Club ERP

Members & Rewards Platform

3-tier wallet membership (Silver/Gold/Platinum-WBC). QR enrolment, WhatsApp automation, wallet float tracking, WBC Lounge module.

  • Admin — tier mgmt, members, wallet, lounge
  • Marketing — campaigns, segments, WhatsApp
  • Reception — enrolment, lookup, lounge entry
  • Member — wallet, rewards, QR code
Open Live Demo →
ERP 04

Franchise Master ERP

Network Operations Platform

Multi-unit network management. Royalty calculation, audits, IP/trademark registry, breach handling, prospect application.

  • Master Admin — all units, royalty, IP, breaches
  • Development — leads, qualification, agreements
  • Franchisee — own unit dashboard, royalty due
  • Prospect — sub-brands, ROI calc, apply
Open Live Demo →
ERP 05

IPO / Stake Sale ERP

Capital Markets Platform

Year 5+ readiness. Audited financials tracking, investor data site (NDA-gated), Path A (stake sale) vs Path B (IPO) workflows.

  • Owner / CEO — readiness, roadmap, paths
  • CFO — close, audit, cash position
  • Banker — data site, investor list
  • Investor — teaser, IOM, Q&A
Open Live Demo →

Documents (2)

Excel cost book and Word operations manual.

EXCEL

Financial Cost Book

Audience: Finance / CFO review

11-sheet workbook: master assumptions, per-initiative models (Dynamic Menu / E-Catering / Loyalty / Franchise), tech build cost, marketing cost, SPV roll-up, equity scenarios A/B/C with valuation math, sensitivity analysis. 558 formulas, zero errors.

Open .xlsx →
WORD

Franchise Operations Manual

Audience: Future franchisees / training

24-page document covering brand foundations, sub-brand architecture, site selection, fit-out standards, recipes, ops procedures, staff training, supply chain, technology, marketing, finance, compliance, breach & termination. v1.0 Draft — for internal review only.

Open .docx →
The franchise operations manual is labelled v1.0 Draft for a reason. It commits Red Chili to standards (Saudization green-band, recipe lockdown, no buffets) Dr. Khan hasn't agreed to yet. Don't share with prospective franchisees until he's signed off.

Franchise Public Marketing Site

Public-facing single-page site for prospective franchisees. Click below to preview.

PUBLIC SITE

Red Chili Franchise — Prospect Site

Audience: Prospective franchisees worldwide

Single-page HTML marketing site for the franchise programme. Contains: hero with network stats, four sub-brand showcase cards, interactive ROI calculator (live tier-switching with Family/Express/Snack/Tea presets), 5-step process timeline, customer testimonial, 8-question FAQ, and lead capture application form.

  • Mobile-responsive (works on phone, tablet, desktop)
  • Working ROI calculator with live recalculation
  • Expandable FAQ accordion
  • Form submission with success state
  • SEO-ready (meta title + description)
Open Public Site →
NEXT STEP FOR PRODUCTION: Move from this static demo to a deployed site (Next.js on Vercel, or Webflow). Hook the lead form to a CRM. Add Arabic/Hindi translations. Connect Google Analytics.

Next 30 Days — Six Concrete Actions

Decision-grade outputs only. No more decks until these are done.

DAYS 1-7

Financial Baseline

Dr. Khan shares last 12 months P&L (per branch) + cover counts under NDA. Without this, all projections in this bundle remain estimates.

DAYS 1-10

Trademark / IP Audit

Across KSA + 3 priority franchise countries (UAE, Bahrain, Pakistan). Cannot license what's not owned. Critical path for franchise initiative.

DAYS 7-14

Brand Audit Visit

NTT team visits all 3 Red Chili branches. F&B quality, service, ambience assessment. We need to see the baseline before agreeing equity %.

DAYS 10-20

Equity Scenario Lock

Pick A, B, or C with real numbers (not the working assumptions in the cost book). Scenario B (NTT 32.5%) currently recommended based on contribution-fair math at 35.5%.

DAYS 14-25

SPV Legal Drafting

Charter + shareholders agreement drafted. CR application initiated if approved. NTT/VVG legal counsel + Dr. Khan's lawyer collaborate.

DAYS 25-30

Pilot Kickoff (Initiative 1)

VVG dynamic-menu pilot agreement signed. Single Red Chili branch chosen (recommend Olaya). 60-90 day clock starts. Hardware order placed. Photography sprint scheduled.

THE PILOT IS THE GATE. If the 90-day Dynamic Menu pilot doesn't show ≥10% revenue lift and ≥30% loyalty enrolment, we stop. We don't expand. Everything past Initiative 1 is conditional on this pilot's data.