PK -\_rels/PK -\ docProps/PK -\ppt/PK -\ ppt/_rels/PK -\ ppt/charts/PK -\ppt/charts/_rels/PK -\ppt/embeddings/PK -\ ppt/media/PK -\ppt/slideLayouts/PK -\ppt/slideLayouts/_rels/PK -\ppt/slideMasters/PK -\ppt/slideMasters/_rels/PK -\ ppt/slides/PK -\ppt/slides/_rels/PK -\ ppt/theme/PK -\ppt/notesMasters/PK -\ppt/notesMasters/_rels/PK -\ppt/notesSlides/PK -\ppt/notesSlides/_rels/PK -\$%%%[Content_Types].xml PK -\]] _rels/.rels PK -\l_::docProps/app.xml 0 0 Microsoft Office PowerPoint On-screen Show (16:9) 0 18 18 0 0 false Fonts Used 2 Theme 1 Slide Titles 18 Arial Calibri Office Theme Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18 PptxGenJS false false false 16.0000 PK -\4  docProps/core.xml Red Chili — Social Media & Marketing Strategy PptxGenJS Presentation PptxGenJS PptxGenJS 1 2026-05-07T00:01:26Z 2026-05-07T00:01:26Z PK -\:uT T ppt/_rels/presentation.xml.rels PK -\Oݨ ppt/theme/theme1.xmlPK -\ ppt/presentation.xml PK -\Xppt/presProps.xml PK -\ppt/tableStyles.xml PK -\D >00ppt/viewProps.xml PK -\H7t!ppt/slideLayouts/slideLayout1.xml PK -\ђ77,ppt/slideLayouts/_rels/slideLayout1.xml.rels PK -\ewwppt/slides/slide1.xml MARKETING STRATEGYRed ChiliSocial, Content & CommunityYear-1 channel strategy, content pillars, influencer plan, and KPI framework — built around Dr. Khan's marketing budget commitment.Prepared by: NTT Groups · in collaboration with Pixel PrismDRAFT v1.0 · For Dr. Sharouz Khan and authorised reviewers onlyPK -\3 ppt/slides/_rels/slide1.xml.rels PK -\.ppt/notesSlides/notesSlide1.xml 1PK -\:A*ppt/notesSlides/_rels/notesSlide1.xml.rels PK -\[>>ppt/slides/slide2.xml Executive SummaryWhat this strategy is — and what it isn't.WHAT THIS STRATEGY ISA Year-1 plan 12-month content calendar + channel mix anchored to a SAR 720K-960K budget.Operationally executable Specific weekly cadence, owner per task, KPI per channel.Aligned with the platform Loyalty hooks, e-catering enquiries, dynamic-menu promotions all flow back into the ERP.Honest about limits Marketing amplifies a great restaurant; it does not rescue a struggling one.WHAT THIS STRATEGY IS NOTA virality plan We don't bet on going viral. We bet on sustained reach + conversion.A brand reposition If brand perception is broken, that's an F&B + service issue. Marketing can't paint over it.A guarantee of growth Marketing without product quality + ops execution = expensive. We measure honestly.An influencer free-for-all Every influencer collab is tracked, capped, and ROI-measured. No exceptions.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL2 / 18PK -\2- ppt/slides/_rels/slide2.xml.rels PK -\ppt/notesSlides/notesSlide2.xml 2PK -\xշ*ppt/notesSlides/_rels/notesSlide2.xml.rels PK -\J͚``ppt/slides/slide3.xml Audience — Who We're Marketing ToThree primary segments, three different channels, three different content types.Saudi Elite Families35-55 · 60% of focusWHY THEY MATTERSpecial-occasion dining. Wedding catering. Corporate hospitality.WHERE WE REACH THEMInstagram, WhatsApp, word-of-mouth in established networksKEY MESSAGE'A place worthy of your guests' — heritage, plating, private diningExpat Professionals28-45 · 30% of focusWHY THEY MATTERWeekly family meals out, Friday brunches, group dinners with colleaguesWHERE WE REACH THEMInstagram, TikTok, Google reviews, food-blog reviewsKEY MESSAGE'Authentic Indian, no corners cut' — recipe stories, chef spotlightsEmbassy & Corporate ProcurementB2B segment · 10% of focusWHY THEY MATTERCatering for events, receptions, multi-day functionsWHERE WE REACH THEMLinkedIn, direct outreach, Diplomatic Quarter networkKEY MESSAGE'Discreet, reliable, premium' — case studies, trust signalsMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL3 / 18PK -\W/ ppt/slides/_rels/slide3.xml.rels PK -\K |Őppt/notesSlides/notesSlide3.xml 3PK -\9 Y*ppt/notesSlides/_rels/notesSlide3.xml.rels PK -\ 5u5uppt/slides/slide4.xml The Budget — Where SAR 720K GoesYear 1. Adjust scale-up in Year 2 based on Year 1 KPIs.CategoryAnnual SAR% MixPurposePixel Prism (Agency)SAR 180,00025%Reels, photo, brand campaigns. Quarterly retainer.Micro-InfluencersSAR 150,00021%8-15 KSA food creators per quarter. Tracked.Paid Social & SearchSAR 120,00017%Meta + TikTok + Google. Geo-targeted Riyadh + Jeddah.In-house FTEs (2)SAR 240,00033%Community manager + content lead. SAR 10K/mo each.PR / EventsSAR 30,0004%Soft launches, embassy outreach, industry press.TOTAL YEAR 1 MARKETING BUDGETSAR 720,000100%⚠ WORKING ASSUMPTION If Dr. Khan can commit a higher budget (SAR 960K-1.0M Year 1), increase paid social & micro-influencer spend proportionally — these are the most scalable channels. If budget is lower, cut paid social first; keep agency + FTEs intact.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL4 / 18PK -\` ppt/slides/_rels/slide4.xml.rels PK -\vsppt/notesSlides/notesSlide4.xml 4PK -\J *ppt/notesSlides/_rels/notesSlide4.xml.rels PK -\\]XXppt/slides/slide5.xml Channel Strategy — Where We Show UpEach channel has a distinct role. We don't post the same content everywhere.InstagramPrimary brand stageReels (40%), photos (35%), stories (25%). Restaurant ambience, dishes, behind-the-scenes.TikTokDiscovery + youthShort-form video. Recipe origin stories, chef portraits, 'making of' content.WhatsApp Business1-1 conversion + loyaltyReservations, catering enquiries, loyalty wallet updates, win-back messages. Highest ROI.Google (Maps + Search)Discovery for new visitorsReviews management, GBP photos, paid search for 'Indian restaurant Riyadh' terms.LinkedInB2B catering onlyEmbassy + corporate procurement decision-makers. Case studies, hospitality content.SnapchatGeo-burst for openings/eventsGeofilters at flagship + during events. Limited — KSA Snap is shrinking.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL5 / 18PK -\5 ppt/slides/_rels/slide5.xml.rels PK -\W8ppt/notesSlides/notesSlide5.xml 5PK -\Qe*ppt/notesSlides/_rels/notesSlide5.xml.rels PK -\΋\\ppt/slides/slide6.xml Content Pillars — What We Post AboutFive pillars. Every piece of content we make fits one of these. If it doesn't, we don't make it.01The Dish35% of feedHero food content. The biryani, the karahi, the slow lift of the lid. Plating, steam, golden-hour shots.02The Heritage20% of feedRecipe origin stories. The grandmothers, the regions, the rituals. Why this dish exists.03The People20% of feedThe chefs. The waiters. The customer who's been coming for 10 years. Faces, hands, stories.04The Occasion15% of feedBirthdays at Red Chili. Family Friday lunch. Embassy catering moments. Real customers, real moments.05The Offer10% of feedLoyalty club, e-catering enquiries, seasonal menus. The only directly transactional content. Capped at 10%.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL6 / 18PK -\ج+ ppt/slides/_rels/slide6.xml.rels PK -\zppt/notesSlides/notesSlide6.xml 6PK -\=|*ppt/notesSlides/_rels/notesSlide6.xml.rels PK -\HHppt/slides/slide7.xml Weekly Cadence — Realistic VolumeTwo FTEs + Pixel Prism support produce this. We don't promise 'daily content'; we promise consistent quality.ChannelMonTueWedThuFriSatSunWeeklyInstagram feed1—1—11—4 postsInstagram reels—1—1——13 reelsInstagram stories2-32-32-32-32-32-32-315-20TikTok—1——1——2 videosWhatsApp blast——1————1 (loyalty)Google updates——————11 postOWNERContent LeadPixel PrismComm MgrPixel PrismComm MgrComm Mgr⚠ WORKING ASSUMPTION Quality > volume. We'd rather post 4 strong reels per week than 14 mediocre ones. Rule: any post that doesn't match brand voice gets killed before publishing.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL7 / 18PK -\F ppt/slides/_rels/slide7.xml.rels PK -\)lppt/notesSlides/notesSlide7.xml 7PK -\|g*ppt/notesSlides/_rels/notesSlide7.xml.rels PK -\ô/SSppt/slides/slide8.xml Micro-Influencer Programme8-15 creators per quarter. Trackable. Capped. Disciplined.THE INFLUENCER TIER MIXMEGA (100K+) 0 · SAR 0We don't use mega-influencers. Too expensive, too generic. Stay disciplined.MID (40K-100K) 1-2 / qtr · SAR 12-25K eachTrusted KSA food creators with quality engagement (>4%).MICRO (10K-40K) 5-8 / qtr · SAR 4-12K eachFoodies, families, neighbourhood guides. Highest ROI.NANO (3K-10K) 3-5 / qtr · SAR 1-3K eachTrue locals. Often paid in food + small fee. Authentic voice.THE RULES (NON-NEGOTIABLE)Every collaboration has a unique tracking code (UTM + loyalty enrolment code).Visits driven and revenue tagged are reported back to the brand monthly.Free meals only — no contra-content arrangements without payment.Influencers must follow brand voice rules. No 'best biryani in the world' superlatives.We do not pay for follower counts; we pay for engagement and tracked conversion.Three-month evaluation: any creator below SAR 0.5 cost-per-tracked-visit is paused.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL8 / 18PK -\6 ppt/slides/_rels/slide8.xml.rels PK -\iސppt/notesSlides/notesSlide8.xml 8PK -\pO*ppt/notesSlides/_rels/notesSlide8.xml.rels PK -\\a#^#^ppt/slides/slide9.xml Paid Social — SAR 120K, DisciplinedTest, measure, scale only what works. No 'boost post' button.Meta (IG + FB)60% / SAR 72KGoal: Reach + reservation conversionsTargeting: Saudi families 35-55, geo Riyadh + JeddahTikTok20% / SAR 24KGoal: Brand awareness + youthTargeting: Saudi & expat 22-35, foodie interestsGoogle Search15% / SAR 18KGoal: High-intent captureTargeting: 'Indian restaurant Riyadh', 'wedding catering'Google Display + YouTube5% / SAR 6KGoal: Re-targeting visitorsTargeting: Anyone who's visited the Red Chili site or app⚠ WORKING ASSUMPTION Test small (SAR 500/day max per ad set). Kill anything below 1.5x ROAS within 7 days. Scale winners only after 30 days of stable performance.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL9 / 18PK -\>$ ppt/slides/_rels/slide9.xml.rels PK -\qppt/notesSlides/notesSlide9.xml 9PK -\1*ppt/notesSlides/_rels/notesSlide9.xml.rels PK -\2_ccppt/slides/slide10.xml WhatsApp — The Highest-ROI ChannelCosts ~SAR 0.05 per message. Open rate 95%+. Already integrated in the platform.RESERVATION CONFIRMATIONTrigger: On booking“Your table for [date]. Tap to add to calendar.”Reduces no-shows by ~25%LOYALTY WELCOMETrigger: On enrolment“Welcome to Royalty Club. Your first benefit: [perk]”Drives 2nd visit within 30 daysWALLET NUDGETrigger: Member, no visit 30d“Hi [name], you have SAR [x] in your wallet. Reserve a table?”~12% reactivation rateBIRTHDAYTrigger: Member's birthday week“Happy birthday. We've got something for you.”Highest single-message ROICATERING ENQUIRYTrigger: Catering form submitted“Got it — Account Manager will call within 1hr”Sets expectation; reduces drop-offREVIEW REQUESTTrigger: 48hr post-visit“How was it? Tap to leave a Google review.”Doubles review volume vs no promptMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL10 / 18PK -\Ѳ!ppt/slides/_rels/slide10.xml.rels PK -\O ppt/notesSlides/notesSlide10.xml 10PK -\T+ppt/notesSlides/_rels/notesSlide10.xml.rels PK -\jd_d_ppt/slides/slide11.xml KPI Framework — How We MeasureThree layers: vanity (track but ignore), engagement (signal), business (truth).L1 · VANITYWatch but don't optimise forFollower countReachImpressionsLikesL2 · ENGAGEMENTSignal of content qualitySaves + shares (top signal)DM enquiriesProfile visitsStory repliesL3 · BUSINESSWhat actually mattersReservations attributed (per week)Loyalty enrolments via marketingCatering enquiries receivedCost per acquired customer (CPAC)Review volume + avg ratingMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL11 / 18PK -\;!ppt/slides/_rels/slide11.xml.rels PK -\s6ӑ ppt/notesSlides/notesSlide11.xml 11PK -\O+ppt/notesSlides/_rels/notesSlide11.xml.rels PK -\MҨppt/slides/slide12.xml Year-1 Targets — What Success Looks LikeQuarterly stretch + base targets. Honest about ramp.MetricQ1Q2Q3Q4Instagram followers12K20K32K45KTikTok followers5K12K22K35KLoyalty members (cumulative)3007501,4002,200Reservations attributed/wk15355580Catering enquiries/wk1-23-55-88-12Google review avg4.44.54.54.6⚠ WORKING ASSUMPTION Targets are stretch, not floor. If Q1 is 50% below — that's a signal something is wrong with content or product, not just to spend more. Quarterly review with Dr. Khan to evaluate.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL12 / 18PK -\c!ppt/slides/_rels/slide12.xml.rels PK -\*)@ ppt/notesSlides/notesSlide12.xml 12PK -\Fb+ppt/notesSlides/_rels/notesSlide12.xml.rels PK -\xD ldldppt/slides/slide13.xml Team & RACITwo FTEs in-house + one external agency partner. Clear ownership, no orphan tasks.Community ManagerHire (FTE)Daily posting · DM responses · Story management · Influencer outreachReports to:Marketing LeadContent LeadHire (FTE)Calendar · Photography · Video direction · Brand voice gatekeepingReports to:Marketing LeadPixel Prism (Agency)RetainerReels production · Photo shoots · Quarterly campaigns · Major creativeReports to:Content LeadMarketing LeadDr. Khan / nomineeStrategy · Budget · Approvals · Quarterly review with NTTReports to:Dr. Khan / SPV BoardNTT Intelligence LayerNTT supportCross-channel analytics · Attribution · ROI dashboardsReports to:Marketing LeadMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL13 / 18PK -\x!ppt/slides/_rels/slide13.xml.rels PK -\Ї ppt/notesSlides/notesSlide13.xml 13PK -\yv+ppt/notesSlides/_rels/notesSlide13.xml.rels PK -\XXppt/slides/slide14.xml Brand Guardrails — What We Don't DoNon-negotiable. No exception even for 'one-off campaigns.'✗ Use 'best in class' / 'world-class' / superlativesLets the customer decide. Self-praise reads as insecurity.✗ Run discount-led campaigns ('50% off!')Trains the customer to wait for the next discount. Loyalty club is the lever, not promo prices.✗ Comment on politics, current affairs, religionRed Chili is a place. Not a platform. Stay above.✗ Tag/feature competitorsWe don't lift them; we don't punch down. Pretend they don't exist on the feed.✗ Use stock food photographyEvery hero shot is the actual food, made by the actual kitchen, on the actual day.✗ Promise things we can't deliver'Ready in 10 minutes' on Friday at 8pm is a lie. Don't post it. Set realistic expectations.✗ Engage with negative reviews defensivelyAcknowledge, apologize for the experience, take it offline. Never argue publicly.✗ Mass-DM cold prospectsLooks like spam. Damages brand. Use opt-in WhatsApp only.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL14 / 18PK -\O!ppt/slides/_rels/slide14.xml.rels PK -\0 ppt/notesSlides/notesSlide14.xml 14PK -\?ݤ+ppt/notesSlides/_rels/notesSlide14.xml.rels PK -\.ppt/slides/slide15.xml Year-1 Launch SequenceQuarterly milestones. Each phase has a deliverable and a measurement.Q1FoundationACTIONSHire content lead + community mgrPhotography sprint (40 hero dishes)Brand voice doc finalisedWhatsApp Business verificationPixel Prism kickoffEXIT CRITERIAChannel infrastructure liveQ2AwarenessACTIONSDaily posting cadenceFirst influencer cohort (8 creators)Paid social ramp-upLoyalty club launch campaignCatering landing page liveEXIT CRITERIAEngagement rate >4%, 750 loyalty membersQ3ConversionACTIONSReservation campaigns peakCatering case study seriesWhatsApp loyalty wallet activeReview volume pushFirst quarterly Dr. Khan reviewEXIT CRITERIA55 reservations/wk attributedQ4ScaleACTIONSRamadan campaign (cultural moment)Wedding season catering pushInfluencer cohort #2 (different creators)Google ads expansionYear-2 plan draftedEXIT CRITERIA2,200 loyalty members, 80 res/wkMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL15 / 18PK -\*R!ppt/slides/_rels/slide15.xml.rels PK -\Qz ppt/notesSlides/notesSlide15.xml 15PK -\$Q+ppt/notesSlides/_rels/notesSlide15.xml.rels PK -\K)MMppt/slides/slide16.xml Marketing Risks — What Could Go WrongFour scenarios we plan for now, before they become emergencies.Content quality is mediocreSignal: Engagement <2%, low save ratesMITIGATIONTighten brand voice. Bring in stronger creative direction. Cut output volume, raise quality.Influencers drive views, not visitsSignal: High reach, low tracked conversionMITIGATIONCut underperformers after 3 months. Reallocate to nano-tier (more authentic, lower cost).Brand reposition fails outside marketingSignal: Marketing brings traffic, but conversion drops, repeat visits dropMITIGATIONThis is an F&B / service issue, not a marketing one. Escalate to Dr. Khan. Marketing alone can't fix a broken product.Negative review stormSignal: Cluster of bad reviews / social calls-outMITIGATIONCrisis comms playbook activated. Acknowledge publicly, fix privately, share visible improvements.Marketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL16 / 18PK -\ !ppt/slides/_rels/slide16.xml.rels PK -\  ppt/notesSlides/notesSlide16.xml 16PK -\ y+ppt/notesSlides/_rels/notesSlide16.xml.rels PK -\>addppt/slides/slide17.xml Next 30 Days — Concrete Marketing ActionsSpecific, dated, owned. No 'TBD' on this slide.Days 1-7Brand voice doc + content calendar template approved by Dr. KhanContent Lead (TBH)Days 1-10Photography sprint scheduling — 40 hero dishes across 3 branchesPixel PrismDays 7-14Hire community manager + content lead (job spec, interviews, offers)Marketing LeadDays 10-20WhatsApp Business verification + automation flows configuredNTT/VVGDays 14-21First influencer cohort identified, contracts drafted (8 creators)Community MgrDays 20-25Loyalty launch campaign creative ready (in line with Initiative 3 launch)Pixel Prism + Content LeadDays 25-30Quarterly review template + KPI dashboard live in NTT intelligence layerNTT/VVGMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · CONFIDENTIAL17 / 18PK -\檋!ppt/slides/_rels/slide17.xml.rels PK -\r. ppt/notesSlides/notesSlide17.xml 17PK -\BI+ppt/notesSlides/_rels/notesSlide17.xml.rels PK -\l-AAppt/slides/slide18.xml Marketing amplifies. It doesn't rescue.If the food, service, and ambience are right, this strategy delivers. If they're not, no budget can paper over them.The honest contract:What the marketing strategy commits toDisciplined channel mixHonest measurementBrand voice protectionQuarterly review with Dr. KhanWhat it depends on Dr. Khan to deliverRingfenced budget (SAR 720K-960K Yr 1)F&B / service quality at the branchesApprovals turned around within 5 daysHonesty about what's working / notMarketing Strategy · Red Chili × Pixel Prism × NTT/VVG · v1.0 DraftCONFIDENTIAL · For Dr. Sharouz Khan and authorised reviewers onlyPK -\Yh!ppt/slides/_rels/slide18.xml.rels PK -\ ppt/notesSlides/notesSlide18.xml 18PK -\N+ppt/notesSlides/_rels/notesSlide18.xml.rels PK -\K !ppt/slideMasters/slideMaster1.xml PK -\N),ppt/slideMasters/_rels/slideMaster1.xml.rels PK -\6TT!ppt/notesMasters/notesMaster1.xml 7/23/19Click to edit Master text stylesSecond levelThird levelFourth levelFifth level‹#›PK -\s **,ppt/notesMasters/_rels/notesMaster1.xml.rels PK -\_rels/PK -\ $docProps/PK -\Kppt/PK -\ mppt/_rels/PK -\ ppt/charts/PK -\ppt/charts/_rels/PK -\ppt/embeddings/PK -\ ppt/media/PK -\Bppt/slideLayouts/PK -\qppt/slideLayouts/_rels/PK -\ppt/slideMasters/PK -\ppt/slideMasters/_rels/PK -\  ppt/slides/PK -\3ppt/slides/_rels/PK -\ bppt/theme/PK -\ppt/notesMasters/PK -\ppt/notesMasters/_rels/PK -\ppt/notesSlides/PK -\ppt/notesSlides/_rels/PK -\$%%%P[Content_Types].xmlPK -\]] R)_rels/.relsPK -\l_::+docProps/app.xmlPK -\4  @3docProps/core.xmlPK -\:uT T |6ppt/_rels/presentation.xml.relsPK -\Oݨ  Dppt/theme/theme1.xmlPK -\  eppt/presentation.xmlPK -\Xtppt/presProps.xmlPK -\guppt/tableStyles.xmlPK -\D >00Nvppt/viewProps.xmlPK -\H7t!yppt/slideLayouts/slideLayout1.xmlPK -\ђ77,|ppt/slideLayouts/_rels/slideLayout1.xml.relsPK -\eww~ppt/slides/slide1.xmlPK -\3 ƕppt/slides/_rels/slide1.xml.relsPK -\.җppt/notesSlides/notesSlide1.xmlPK -\:A*ppt/notesSlides/_rels/notesSlide1.xml.relsPK -\[>>ppt/slides/slide2.xmlPK -\2- ppt/slides/_rels/slide2.xml.relsPK -\ppt/notesSlides/notesSlide2.xmlPK -\xշ*ippt/notesSlides/_rels/notesSlide2.xml.relsPK -\J͚``|ppt/slides/slide3.xmlPK -\W/ IKppt/slides/_rels/slide3.xml.relsPK -\K |ŐUMppt/notesSlides/notesSlide3.xmlPK -\9 Y*"Tppt/notesSlides/_rels/notesSlide3.xml.relsPK -\ 5u5u5Vppt/slides/slide4.xmlPK -\` ppt/slides/_rels/slide4.xml.relsPK -\vsppt/notesSlides/notesSlide4.xmlPK -\J *vppt/notesSlides/_rels/notesSlide4.xml.relsPK -\\]XXppt/slides/slide5.xmlPK -\5 y/ppt/slides/_rels/slide5.xml.relsPK -\W81ppt/notesSlides/notesSlide5.xmlPK -\Qe*R8ppt/notesSlides/_rels/notesSlide5.xml.relsPK -\΋\\e:ppt/slides/slide6.xmlPK -\ج+ ppt/slides/_rels/slide6.xml.relsPK -\zppt/notesSlides/notesSlide6.xmlPK -\=|*ppt/notesSlides/_rels/notesSlide6.xml.relsPK -\HHppt/slides/slide7.xmlPK -\F ppt/slides/_rels/slide7.xml.relsPK -\)lppt/notesSlides/notesSlide7.xmlPK -\|g*ppt/notesSlides/_rels/notesSlide7.xml.relsPK -\ô/SSppt/slides/slide8.xmlPK -\6 ppt/slides/_rels/slide8.xml.relsPK -\iސppt/notesSlides/notesSlide8.xmlPK -\pO*ppt/notesSlides/_rels/notesSlide8.xml.relsPK -\\a#^#^ppt/slides/slide9.xmlPK -\>$ fppt/slides/_rels/slide9.xml.relsPK -\qhppt/notesSlides/notesSlide9.xmlPK -\1*nppt/notesSlides/_rels/notesSlide9.xml.relsPK -\2_ccpppt/slides/slide10.xmlPK -\Ѳ!.ppt/slides/_rels/slide10.xml.relsPK -\O <ppt/notesSlides/notesSlide10.xmlPK -\T+ ppt/notesSlides/_rels/notesSlide10.xml.relsPK -\jd_d_ ppt/slides/slide11.xmlPK -\;!?ppt/slides/_rels/slide11.xml.relsPK -\s6ӑ Appt/notesSlides/notesSlide11.xmlPK -\O+Hppt/notesSlides/_rels/notesSlide11.xml.relsPK -\MҨJppt/slides/slide12.xmlPK -\c!ppt/slides/_rels/slide12.xml.relsPK -\*)@ ppt/notesSlides/notesSlide12.xmlPK -\Fb+ppt/notesSlides/_rels/notesSlide12.xml.relsPK -\xD ldldppt/slides/slide13.xmlPK -\x!Hppt/slides/_rels/slide13.xml.relsPK -\Ї Jppt/notesSlides/notesSlide13.xmlPK -\yv+hQppt/notesSlides/_rels/notesSlide13.xml.relsPK -\XX}Sppt/slides/slide14.xmlPK -\O!Pppt/slides/_rels/slide14.xml.relsPK -\0 ^ppt/notesSlides/notesSlide14.xmlPK -\?ݤ+-ppt/notesSlides/_rels/notesSlide14.xml.relsPK -\.Bppt/slides/slide15.xmlPK -\*R!+cppt/slides/_rels/slide15.xml.relsPK -\Qz 9eppt/notesSlides/notesSlide15.xmlPK -\$Q+lppt/notesSlides/_rels/notesSlide15.xml.relsPK -\K)MMnppt/slides/slide16.xmlPK -\ !)ppt/slides/_rels/slide16.xml.relsPK -\  7ppt/notesSlides/notesSlide16.xmlPK -\ y+ppt/notesSlides/_rels/notesSlide16.xml.relsPK -\>addppt/slides/slide17.xmlPK -\檋!&,ppt/slides/_rels/slide17.xml.relsPK -\r. 4.ppt/notesSlides/notesSlide17.xmlPK -\BI+5ppt/notesSlides/_rels/notesSlide17.xml.relsPK -\l-AA7ppt/slides/slide18.xmlPK -\Yh!>yppt/slides/_rels/slide18.xml.relsPK -\ L{ppt/notesSlides/notesSlide18.xmlPK -\N+ppt/notesSlides/_rels/notesSlide18.xml.relsPK -\K !0ppt/slideMasters/slideMaster1.xmlPK -\N),ppt/slideMasters/_rels/slideMaster1.xml.relsPK -\6TT!ppt/notesMasters/notesMaster1.xmlPK -\s **,ppt/notesMasters/_rels/notesMaster1.xml.relsPKkk